RING IN THE NEW YEAR WITH
MILLER LITE FREE RIDES® ON DART
Miller Lite Celebrates 30 Years of Free Rides on New Year's Eve
DALLAS (December 14, 2017) - The Original Light Beer is once again teaming up with Dallas Area Rapid Transit (DART) and Andrews Distributing to help Dallas residents and visitors celebrate New Year's Eve safely. Miller Lite Free Rides® will be available on all DART buses and trains and Trinity Railway Express (TRE) trips between Union Station to CentrePort/DFW Airport Station on Sunday, December 31, beginning at 6 p.m. with extended service until 1:30 a.m.
For the 30th year, MillerCoors is helping consumers enjoy New Year's Eve responsibly by offering Miller Lite Free Rides nationwide. Since its inception, the Free Rides program has provided more than 5.5 million people with a safe ride home and has been an important part of MillerCoors' commitment to prevent drunk driving.
"MillerCoors believes drunk driving is preventable. For the past 30 years, we've remained committed to making sure consumers can enjoy Miller Lite and New Year's Eve responsibly," said Gene Giron, Responsibility Initiatives Manager for MillerCoors. "Through continued partnerships with DART and Andrews Distributing, the Free Rides program helps North Texans and their visitors enjoy the holiday season while providing a safe and free transportation alternative."
The program began locally in 2015. Now in its third year, Miller Lite Free Rides has provided more than 70,000 people in North Texas with safe, alternative transportation on New Year's Eve. Last year, more than 30,000 people took advantage of a Miller Lite Free Ride.
"Taking Miller Lite Free Rides is a great way for Dallas residents and visitors to enjoy New Year's Eve," said Gary Thomas, President/Executive Director for Dallas Area Rapid Transit. "We encourage celebrators to plan ahead and stay safe by letting us be their designated driver, courtesy of Miller Lite."
As part of the 2025 Global Goals MillerCoors developed in partnership with Molson Coors, MillerCoors aims to implement impactful programs to prevent drunk driving in every market where beer is sold. Designated driver and safe ride programs like Miller Lite Free Rides are critical components of meeting that goal.
"We're pleased to continue our partnership with Miller Lite and DART to offer people safe and convenient transportation alternatives to driving on New Year's Eve," said David Holt, Andrews Distributing Vice President of Brand Building.
Free Rides will also be offered on New Year's Eve in Chicago, Denver; Minneapolis and St. Paul, MN; Phoenix; and Milwaukee, WI. For more information, visit MillerLiteFreeRides.com.
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About MillerCoors
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company brew national favorites such as Miller Lite, Miller High Life, Coors Light and Coors Banquet. MillerCoors also proudly offers beers such as Leinenkugel's Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company, and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995. Beyond beer, MillerCoors operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and offers pioneering brands such as the Redd's franchise, Smith & Forge Hard Cider and Henry's Hard Sodas. Tenth and Blake Beer Company, our craft and import division, is the home to craft brewers Hop Valley Brewing, Revolver Brewing, Saint Archer Brewing Company and the Terrapin Beer Company. Tenth and Blake also imports world-renowned beers such as Italy's Peroni Nastro Azzurro, the Czech Republic's Pilsner Urquell and the Netherlands' Grolsch. MillerCoors, the U.S. business unit of the Molson Coors Brewing Company, has an uncompromising dedication to quality, a keen focus on innovation and a deep commitment to sustainability. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter at @MillerCoors.
Media Contacts:
Jenna Perlman
312.377.4130
[email protected]
Marty Maloney
312.496.5669
[email protected]
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