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DART Executive Staff Biographies

Gregory Elsborg
Vice President, Chief Innovation Officer

Gregory Elsborg
Executive Staff
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Gregory Elsborg joined Dallas Area Rapid Transit (DART) in 2019 as Vice President and Chief Innovation Officer.

As Chief Innovation Officer, Gregory's responsibilities include driving new business partnerships, growing DART's Mobility as a Service (MaaS) offering and leveraging technology to facilitate innovation across the enterprise. Greg has a strong track record of driving ecommerce, mobile and innovation initiatives across a variety of industries throughout his career. His background includes Fortune 500 and global leadership roles in digital innovation and brand strategy spanning various industries.

Originally from the United Kingdom, Gregory studied Marketing at Lancaster University Management School, a Top 5 UK Business School, graduating with multi-disciplinary Honors. After a successful career in the UK, including general management and marketing leadership roles in the transit industry, he relocated to the United States in 2011.

Group Director, Global Mobile & Digital Innovation, Rexel
Director, Digital Content, Allied Electronics & Automation
Brand & Marketing Strategy Manager, GameStop
New Product Introduction (NPI) Marketing Manager, Mouser Electronics
Marketing Communications Manager, Digital Barriers PLC

Bachelor of Science, Business Studies & Marketing, Lancaster University Management School
International Marketing, University of Colorado at Boulder - Leeds School of Business

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