Coors Light Rings in the New Year with Free and Safe Rides for Dallas
COORS LIGHT® FREEZES THE KEYS ON NEW YEAR'S EVE, PROVIDES FREE RIDES ON DART
DALLAS (December 13, 2018) Coors Light® is partnering with Dallas Area Rapid Transit (DART) to help regional residents and visitors celebrate the New Year responsibly. In partnership with Andrews Distributing, Coors Light Free Rides® will be available on all DART buses, trains and paratransit services as well as on Trinity Railway Express (TRE) trips between Union Station to CentrePort/DFW Airport Station on Monday, December 31, beginning at 6 p.m. through the end service on New Year's Eve.
Last year marked the 30th anniversary of the Free Rides program which has provided more than 6.4 million people in 27 communities with safe rides as part of an ongoing commitment to helping consumers Celebrate Responsibly®.
"MillerCoors believes that the only way to ring in the New Year is to do so responsibly," said Diane Wagner, alcohol responsibility manager for MillerCoors. "Through our partnerships with DART and Andrews Distributing, we are making sure that beer drinkers in the Dallas area have a range of options to get home safely and prevent drunk driving."
MillerCoors Free Rides programs have provided more than 90,000 safe rides to residents and visitors of Dallas-Fort Worth since the program began locally in 2015.
"We encourage residents and visitors in the Dallas area celebrating the New Year to do so responsibly by taking a Coors Light Free Ride," said Gary Thomas, President/Executive Director for Dallas Area Rapid Transit. "Programs like Coors Light Free Rides help ensure the safety of our community, and we're glad to provide free and safe rides as the city rings in the New Year."
As part of the 2025 Global Goals MillerCoors developed in partnership with Molson Coors, MillerCoors aims to implement impactful programs to prevent drunk driving in every market where beer is sold. Designated driver and safe ride programs like Coors Light Free Rides are critical components of meeting that goal.
"Partnering with Coors Light and DART to provide free and safe rides to the people of DFW is a great way to help the metroplex Celebrate Responsibly this New Year's Eve," said David Holt, Andrews Distributing Executive Vice President of Marketing.
Free Rides will also be offered on New Year's Eve in Chicago, Denver, Milwaukee, Minneapolis and St. Paul, MN and Phoenix. For more information, visit www.dart.org.
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company brew national favorites such as Miller Lite, Miller High Life, Coors Light and Coors Banquet. MillerCoors also proudly offers beers such as Leinenkugel's Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company, and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995. Beyond beer, MillerCoors operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and offers pioneering brands such as the Redd's franchise, Smith & Forge Hard Cider and Henry's Hard Sodas. Tenth and Blake Beer Company, our craft and import division, is the home to craft brewers Hop Valley Brewing, Revolver Brewing, Saint Archer Brewing Company and the Terrapin Beer Company. Tenth and Blake also imports world-renowned beers such as Italy's Peroni Nastro Azzurro, the Czech Republic's Pilsner Urquell and the Netherlands' Grolsch. MillerCoors, the U.S. business unit of the Molson Coors Brewing Company, has an uncompromising dedication to quality, a keen focus on innovation and a deep commitment to sustainability. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter at @MillerCoors.
About Dallas Area Rapid Transit (DART)
Dallas Area Rapid Transit is the regional mobility provider for Dallas and 12 surrounding cities. DART operates light rail, bus, paratransit and, along with Trinity Metro, the Trinity Railway Express commuter rail line. DART is a leader in the development of new mobility solutions incorporating technology and innovative on-demand transit tools such as the GoPass®.
About Andrews Distributing
Andrews Distributing Company is one of the nation's largest beer distributors with facilities in Dallas, Allen, Corpus Christi and Fort Worth, Texas. Andrews employs 1,500 proud team members who manage distribution centers totaling more than one million square feet and deliver more than 35 million cases annually. The Andrews team distributes over 700 beer brands to 26 North and South Texas counties. Andrews is dedicated to being a marketing and technology leader in the industry with the focus of Building Brands and celebrating a winning team culture.
For additional information, visit www.andrewsdistributing.com.
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DART MEDIA CONTACTS:
Mark A. Ball
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