Building A Better Customer Experience
Dallas Area Rapid Transit
Table of Contents
Progress Report FY 2018
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CHANGING THE WAY CUSTOMERS RIDEDART is committed to making its entire multimodal transit system flexible, reliable, affordable and smart. Integrating technology into vehicles, payment systems and customer information help make North Texas more mobile now and for the future.
Since its launch in 2013, GoPass® has changed the way customers purchase transit passes on their smartphone, and now the app provides new options and features that make traveling easier and more comprehensive. DART also has introduced new innovative payment options, transit services and customer touchpoints to put the best travel options and trip-planning tools at the customer's fingertips.
A citywide GoLink zone in Rowlett replaced DART On-Call bus service in June. New GoLink service began in Far North Plano - an area that previously had no bus routes - in August.
On March 25, the agency converted all remaining DART On-Call routes to GoLink as part of the March 2019 bus service change. DART also is partnering with Uber for a one-year pilot program that enables customers to book an UberPool shared ride in the southern Dallas and Plano zones through the GoPass® app.
GOPASS® APP ENHANCEMENTSThe GoPass mobile app has had a number of upgrades over the past year that make it more powerful than ever.
DART riders now can schedule GoLink trips through the app's trip-planning tool. When the origin and destination both lie within one of 13 GoLink zones, the trip planner will suggest that travel option and enable customers to schedule a pickup.
Other enhancements include a new fare-capping feature that tracks passes purchased and activated, and ensures GoPass users never spend more than the cost of a monthly pass in a calendar month. DART also added two payment options to the app: Apple Pay® and a cash-to-mobile feature that allows customers to add value to their GoPass account at participating retailers.
GOPASS® TAP CARDCustomers now have another way to pay for DART tickets and passes. DART introduced GoPass Tap - a reloadable fare payment card - in November 2018.
Riders simply tap their card at the card reader located on buses and rail platforms every time they board. The system deducts the correct fare from their card balance.
Customers can purchase cards or add value to their GoPass Tap account at hundreds of retail stores, online at GoPass.org, or over the phone by calling Customer Service. GoPass Tap offers customers other benefits including fare capping, balance protection and online account management.
INTERACTIVE KIOSKSDART's new interactive CityPost kiosks by Smart City Media will make discovering entertainment options, shopping and dining easier. Over the next three years, DART plans to deploy 300 to 500 of these touchscreen units at rail platforms, transit centers and other high-traffic passenger sites throughout the DART System.
The kiosks will display rail and bus schedules, wayfinding information, and localized content, such as nearby restaurants, venues and special events. Additionally, the kiosks will broadcast digital advertising and emergency notifications, provide public Wi-Fi, and house security cameras and GoPass Tap readers, among other features.
The agency contracted with Landmark Infrastructure Partners LP and its operating partner, Smart City Media, for the provision, installation and support of these CityPost kiosks, and the associated wireless infrastructure. The kiosks will be installed over the next few years.
Table of Contents• Financial and Investor Information
• DART Plus
• Downtown Dallas Light Rail Replacement
• Platform Extensions on Red and Blue Lines
• Cotton Belt Regional Rail Project
• D2 Subway: Dallas Central Business District Second Light Rail Alignment
• Innovative Technology
• GoLink℠ Expansion
• GoPass® App Enhancements
• GoPass® Tap Card
• Interactive Kiosks
• DART Zoom
• August 2019 Bus Service Change
• Difference Between Light Rail and Regional Rail
• DART Board Members
• DART Current and Future Services
• Connect with DART
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