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Media Relations Contact:
Morgan Lyons

June 23, 2003

Get on DART.org & get onboard -- FREE!

Enjoy a Free Ride to Your Summer Shopping Oasis, July 20-27

Shopping in the cool comfort of a Dallas-area mall is one of the best ways to beat the Texas heat. And here's a way to get your bargain-hunting excursion off to a great start - ride there for FREE.

From June 30 to July 6, visitors to DART's website, DART.org, can receive a free pass good for travel throughout the DART, Trinity Railway Express (TRE) and Fort Worth T systems, from July 20 to July 27. The free pass, DART's latest route-of-the-week promotion, offers an excellent opportunity to cruise the great local malls served by public transit.

"When the dog days of summer arrive, North Texans know the mall is the perfect place to hide from the heat," said Micah Causey, DART assistant vice president, Marketing. "A free route-of-the-week pass gets your shopping spree started with a great deal. Plus, you - and your radiator - won't boil over as you ride there cool and hassle free."

To obtain your free route-of-the-week pass, simply visit DART.org and fill out a brief survey. While you're at the website, you can plan your trip using the online DART Trip Planner. Just tell Trip Planner where you are, where you want to go, and what time you want to leave. Trip Planner will do the rest, generating convenient step-by-step itineraries and the best ways to reach your destination by bus, train or a combination of both.

DART Rail, Trolley-Bus and bus service speeds shoppers to seven area malls:

NorthPark Center and Collin Creek Mall shoppers who use DART can enjoy the bonus of DART destination deals - discounts and other bargains exclusively for transit riders holding a valid DART or T ticket or pass. NorthPark shoppers can present their DART ticket or pass to the center concierge to receive NorthPark Guest Rewards. Collin Creek shoppers with a DART ticket or pass can obtain a discount coupon book from the mall concierge desk.

Several hundred restaurants, shops and attractions offer deals all the time as official destination partners. They're listed in the free DART destination deals guide available on DART.org, at downtown Dallas DART Stores, or by calling DART Customer Service at 214-979-1111.

Dining, retail or entertainment establishments wishing to be included in the next DART destination deals guide update should call 214-749-2661. All listed destinations must meet DART guidelines for inclusion.

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