DART News Release
Media Relations Contact:
December 6, 2001
Pugh and Company-Designed Effort Commands Attention of 3 out of Every 4 Recipients
Rapid Transit Email Campaign is a Big Winner with Recipients
Dallas - December 6, 2001 - Dallas Area Rapid Transit's (DART) first-ever email marketing promotion delivered nearly a forty-six percent return. The virtual marketing campaign was part of a large advertising effort to promote the first commuter railway service between Dallas and Ft. Worth in more than 60 years.
These phenomenal results demonstrate the benefit of cleverly designed and well executed virtual marketing campaigns. Pugh's experience and creativity, enabled DART to expand its advertising effort and deliver greater results through the power of email.
If you'd like to receive the email promotion for review, please contact Kristine Tanzillo at [email protected] or by phone at 972-644-0830. The promotion will be sent to you under separate cover and will not be calculated as part of the promotion statistics.
Dallas Area Rapid Transit (DART) provides the Dallas metroplex with mass transportation solutions, including buses and a light rail system. For further information about DART, visit www.dart.org.
Pugh and Company offers more than 25 years of interactive creative communications. Today, the agency specializes in web-centered design, transforming static Web strategies into interactive experiences that educate, entertain, and effectively sell products and services. To learn more about Pugh's capabilities, please visit the agency's website at www.pughandco.com.
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