logo
  • logo
  • Trip
      Trip Planning
      • Plan Your Trip
      • Service Alerts
      • Service Change
      • Winter Weather
      • 41411 SMS Service
      • DART to Airports
  • Guide
      Transit and Use
      • Schedules and Maps
      • Transit Services
      • Bus Service
      • Rail System
      • Trinity Railway Express -TRE
      • GoLink
      • Paratransit Services
      • Dallas Streetcar
      • M-line Trolley
      • West Dallas Shuttle 
      • Park & Rides, Transit Centers & Transfer Locations
      • Vanpool
      Supporting Services
      • Accessibility
      • Mobility Ambassador Program
      • Bike to Work
      • Transit Education
      • Rider Assistance Program
      • Park and Rides
      Safety and Security
      • Passenger Guide to Safety and Security 
      • Get Help (Safe Place program)
  • Fares
      General Fares and Overview
      • Fares
      • GoPass Retail Locations
      • Citations and Policies
      • Discount GoPass® Tap Card
      • Reduced Fares
      • Group and Advance Sales Fares
      • Day Pass Voucher Application
      • DART Access
      • GoPass
  • About
      About DART
      • About DART
      • CEO Insights
      • Executive Staff 
      • DART Scorecard
      • DART Police
      • EEO & Cultural Engagement
      • Sustainability Program
      • DART Station Art
      • Fixed Route Schedule
      • MDRT & Resources
      Public Access Information
      • Budget
      • Financial Transparency
      • Government Relations
      • Board Meetings
      • Community Meetings
      • Reports and Policy Information
      • The Public Information Act
      • Internal Audit
      • Legal Notices
      Plans, Projects, and Initiatives
      • Capital Projects
      • 2045 Transit System Plan
      • Mobility+ Program
      • Transit-Oriented Development 
      • Planning Studies and Reports
      News
      • News Releases
      Doing Business
      • Procurement
      • Transit Advertising
      • Vendor Management & Outreach
      • Property
      • Unsolicited Proposals
      • Photography & Filming
  • Careers
  • Help
  • Contact Us
  • language
    Home About About DART About DART DART Strategic Plan

Point B:
A New Vision for Mobility in North Texas

Point B represents DART's vision to transform from a service people sometimes use into a highly valued, first-in-mind regional economic and mobility asset that helps people and communities connect and flourish. 
  • Overview
  • Progress to Point B
  • Document Library

Overview

The DART Strategic Plan serves as our guide over the next decade as we move from Point A, where we are, to Point B, where we want to be. Point B represents what success looks like for DART in the future and lays out a more substantial role for DART in our rapidly growing region.

Progress to Point B

Achieving the Point B vision demands a dual focus: relentless continuous improvement across our current operations and the decisive launch of new, future-focused initiatives. We remain committed to transparency and accountability throughout this journey to become your first-in-mind mobility partner. The Annual Progress Report below highlights key efforts across DART, demonstrating how we are actively transforming the agency, elevating our communities, and guiding the region toward a better transit future.
FY25 Annual Report
Nov 24, 2025- Press Release
Strategic Goals Stats Strategic Goals Stats 2

Strategic Goals

The DART Strategic Plan is built upon six ambitious goals that provide a unified framework for the agency, enabling our employees, customers, and communities to clearly understand what DART intends to achieve and how we will deliver on our future vision. Each goal has a distinct purpose, but together, they will result in transformative outcomes.

Empowered-01 image

EMPOWERED AGENCY

Build a nimble organization that can act quickly and effectively by streamlining processes and empowering employees.

Quality Service-01 image

QUALITY SERVICE

Deliver a quality customer experience defined by strong rider advocacy and built on professional pride and continuous improvement.

Relationships-01 image

STRATEGIC RELATIONSHIPS

Position DART as a collaborative leader and recognized regional economic and mobility asset.

Seamless Mobility-01 image

SEAMLESS MOBILITY

Integrate mobility options to create a seamless travel experience defined by frequency and reliability to position DART as first in mind.

Contribution-01 image

CULTURE OF CONTRIBUTION

Create a culture that aligns roles and responsibilities with the vision, deepens organizational trust, and encourages growth.

Fantastic Spaces-01 image

FANTASTIC SPACES

Create fantastic spaces that add value to our communities, enhance the rider experience, and foster a sustainable and thriving region.

Point B Document Library

Strategic Plan Executive Summary
Point B: Strategic Plan

Sign Up for Alerts Just for You!

The best way to stay up to date on service alerts and other DART-related news and information is to register for My DART Updates.

Subscribe

Contact Us Today!

1401 Pacific Avenue, Dallas, TX 75202

call  214-979-1111

Customer Service Information is available 7 days a week : 5 AM to 12 AM

Holidays: 8 AM to 5 PM

Closed on Thanksgiving Day and Christmas Day

 

  1. Careers
  2. Contact
  3. Privacy Policy
  4. Legal
  5. Powered by Google Translate Translate
Hidden Utility Section
Search widget for navbar
Skip to Main
© 2025 Dallas Area Rapid Transit
  • DARTdaily
  • DART Transform
arrow_upward